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Advertising management : Concepts and cases /

Mohan, Mahendra.

Advertising management : Concepts and cases / Mahendra Mohan. - New Delhi : Tata McGraw-Hill, - 418 p. ; 26 cm.

ISBN: 0074517802 0074517805

Subjects--Topical Terms:
Advertising management.

LC Class. No.: 659.1 / MOH

Dewey Class. No.: 659.1 / MOH [ Shelf 72 ]

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