Integrated advertising, promotion & marketing communications / (Record no. 369)

MARC details
000 -LEADER
fixed length control field 00899nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131866222
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081601
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301210553
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201301210553
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201212050313
Level of effort used to assign classification staff
-- 200907280245
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.1
Item number CLO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
246 ## - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 515 p.;
Dimensions 30 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2460*2500*2600*3000*6500*6501*7000*9992
909 ## -
-- 376
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 CLO [ Shelf 72 ] 0002308   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 CLO [ Shelf 72 ] 0002309 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 22/02/2011   659.1 CLO [ Shelf 72 ] 0009469 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/02/2011   659.1 CLO [ Shelf 72 ] 0009627 3 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/04/2011   659.1 CLO [ Shelf 72 ] 0009754 4 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/08/2011   659.1 CLO [ Shelf 72 ] 0009756 5 Book
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