Normal view MARC view ISBD view

Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - 515 p.; 30 cm.

ISBN: 0131866222

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: 659.1 / CLO

Dewey Class. No.: 659.1 / CLO [ Shelf 72 ]

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)