Normal view MARC view ISBD view

Advertising : (Record no. 367)

MARC details
000 -LEADER
fixed length control field	01029nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131465600
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120333048
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081602
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210442
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301210439
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050410
Level of effort used to assign classification	staff
--	200907280136
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	WEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	WEL [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wells, William,
Dates associated with a name	1926-
245 ## - TITLE STATEMENT
Title	Advertising :
Remainder of title	principles and practice /
Statement of responsibility, etc.	William Wells, Sandra Moriarty, John Burnett.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Advertising : principles and practice
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson/Prentice Hall,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 592 p. ;
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 575-580) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Burnett, John,
Dates associated with a name	1944-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra E.
Fuller form of name	(Sandra Ernst)
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245024602500260030005040650070007001*9992
909 ## -
--	374

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 WEL [ Shelf 72 ]	0005752		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 WEL [ Shelf 72 ]	0005753	1	Book