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Advertising : principles and practice /

Wells, William, 1926-

Advertising : principles and practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxxi, 592 p. ; col. ill. ; 29 cm.

Includes bibliographical references (p. 575-580) and index.

ISBN: 0131465600 8120333048

Subjects--Topical Terms:
Advertising.

LC Class. No.: 659.1 / WEL

Dewey Class. No.: 659.1 / WEL [ Shelf 72 ]

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