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Principles and practice of social marketing : (Record no. 3625)

MARC details
000 -LEADER
fixed length control field	00788cam a22002058a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063307.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781107644328
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121520
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070336
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201111150136
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201110130138
Level of effort used to assign classification	staff
--	201109130502
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	DON [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Donovan, Rob,
Dates associated with a name	1944-
245 ## - TITLE STATEMENT
Title	Principles and practice of social marketing :
Remainder of title	an international perspective /
Statement of responsibility, etc.	Rob Donovan, Nadine Henley.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Cambridge University Press,
Date of publication, distribution, etc.	2011.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Social marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS / Sales & Selling
Source of heading or term	bisacsh.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Henley, Nadine.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT00800200082010002450250026006500650170009992
909 ## -
--	4089

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	13/10/2011		658.8 DON [ Shelf 66 ]	0010056		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	13/10/2011		658.8 DON [ Shelf 66 ]	0010057	1	Book