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Principles and practice of social marketing : an international perspective /

Donovan, Rob, 1944-

Principles and practice of social marketing : an international perspective / Rob Donovan, Nadine Henley. - 2nd ed. - New Delhi : Cambridge University Press, 2011.

ISBN: 9781107644328

Subjects--Topical Terms:
Social marketing.
BUSINESS & ECONOMICS / Sales & Selling

Dewey Class. No.: 658.8 / DON [ Shelf 66 ]

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