Influence of Branding upon Consumer Behavior in Food Service Outlets / (Record no. 3468)

MARC details
000 -LEADER
fixed length control field 00863nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063305.0
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201105120328
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pandit, Priyanka (2009PGP042)
245 ## - TITLE STATEMENT
Title Influence of Branding upon Consumer Behavior in Food Service Outlets /
Statement of responsibility, etc. Priyanka Pandit, Samita Srijaya Patnaik
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Shillong:
Name of publisher, distributor, etc. Rajiv Gandhi Indian Institute of Management,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 47p.:
Other physical details ill.figure, tables;
Dimensions 29cm.
490 ## - SERIES STATEMENT
Series statement Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Food service
General subdivision Brand name products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Patnaik, Samita Srijaya (2009PGP046)
991 ## -
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-- VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*7000*9992
909 ## -
-- 3917
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/05/2011   658.834 0009911   Reports
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