Influence of Branding upon Consumer Behavior in Food Service Outlets /
Pandit, Priyanka (2009PGP042)
Influence of Branding upon Consumer Behavior in Food Service Outlets / Priyanka Pandit, Samita Srijaya Patnaik - Shillong: Rajiv Gandhi Indian Institute of Management, 2010. - 47p.: ill.figure, tables; 29cm. - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
Consumer behavior
Food service -- Brand name products
658.834
Influence of Branding upon Consumer Behavior in Food Service Outlets / Priyanka Pandit, Samita Srijaya Patnaik - Shillong: Rajiv Gandhi Indian Institute of Management, 2010. - 47p.: ill.figure, tables; 29cm. - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
Consumer behavior
Food service -- Brand name products
658.834