Positioning : (Record no. 3304)

MARC details
000 -LEADER
fixed length control field 00673nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063303.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070533752
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081603
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301210532
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201212050537
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201109230448
Level of effort used to assign classification staff
-- 201101240408
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number RIE [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 ## - TITLE STATEMENT
Title Positioning :
Remainder of title the battle for your mind /
Statement of responsibility, etc. Al Ries, Jack Trout.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw-Hill,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 213 p. ;
Dimensions 21 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Positioning (Advertising)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*7000*9992
909 ## -
-- 3739
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 23/09/2011   659.1 RIE [ Shelf 72 ] 0010024 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 23/09/2011   659.1 RIE [ Shelf 72 ] 0010023   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 23/09/2011   659.1 RIE [ Shelf 72 ] 0010025 2 Book
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