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Positioning : the battle for your mind /

Ries, Al.

Positioning : the battle for your mind / Al Ries, Jack Trout. - New Delhi : Tata McGraw-Hill, c2003. - viii, 213 p. ; 21 cm.

ISBN: 9780070533752

Subjects--Topical Terms:
Positioning (Advertising)

Dewey Class. No.: 659.1 / RIE [ Shelf 72 ]

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