Normal view MARC view ISBD view

Tata : (Record no. 3269)

MARC details
000 -LEADER
fixed length control field	00950nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063302.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780670084067
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081626
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210538
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050431
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050430
Level of effort used to assign classification	staff
--	201101070145
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.2
Item number	WIT [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Witzel, Morgen.
245 ## - TITLE STATEMENT
Title	Tata :
Remainder of title	the evolution of a corporate brand /
Statement of responsibility, etc.	Morgen Witzel ; foreword by Ram Charan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Penguin Portfolio,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 222 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 206-210) and index.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Tata Group
General subdivision	Public relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Corporate image
Geographic subdivision	India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
Geographic subdivision	India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Creative ability in business
Geographic subdivision	India.
985 ## -
--	ODE-nd
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020008201000245026003000504061006500650165029850*9992
909 ## -
--	3691

Holdings
Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date last seen	Date last checked out
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	11/03/2011		659.2 WIT [ Shelf 72 ]	0009711		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	11/03/2011		659.2 WIT [ Shelf 72 ]	0009712	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/09/2012	1	659.2 WIT [ Shelf 72 ]	0010308	2	Book	01/04/2026	20/03/2026