Tata : the evolution of a corporate brand /
Witzel, Morgen.
Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. - New Delhi : Penguin Portfolio, 2010. - xvii, 222 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-210) and index.
9780670084067
Tata Group -- Public relations.
Corporate image -- India.
Branding (Marketing) -- India.
Creative ability in business -- India.
659.2 / WIT [ Shelf 72 ]
Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. - New Delhi : Penguin Portfolio, 2010. - xvii, 222 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-210) and index.
9780670084067
Tata Group -- Public relations.
Corporate image -- India.
Branding (Marketing) -- India.
Creative ability in business -- India.
659.2 / WIT [ Shelf 72 ]