Services Marketing: (Record no. 3195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00863nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063301.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131725979 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110121349 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301080139 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201009150333 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201009150331 |
| Level of effort used to assign classification | staff |
| -- | 201009150244 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 |
| Item number | LOV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LOV [ Shelf 67 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock,Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: |
| Remainder of title | People, Technology ,Strategy |
| -- | Christopher ,Lovelock, Johench Wirtz, |
| 250 ## - EDITION STATEMENT | |
| Linkage | th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 637 p. : |
| Other physical details | ill.,map; |
| Dimensions | 26 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professions |
| General subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz , Jochen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, jayanta |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*6500*6501*7000*7001*9992 |
| 909 ## - | |
| -- | 3606 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 15/09/2010 | 658.8 LOV [ Shelf 67 ] | 0008972 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 15/09/2010 | 658.8 LOV [ Shelf 67 ] | 0008973 | 1 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 15/09/2010 | 658.8 LOV [ Shelf 67 ] | 0008974 | 2 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 18/06/2012 | 658.8 LOV [ Shelf 67 ] | 0008230 | 3 | Book |