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Services Marketing: People, Technology ,Strategy Christopher ,Lovelock, Johench Wirtz,

Lovelock,Christopher

Services Marketing: People, Technology ,Strategy Christopher ,Lovelock, Johench Wirtz, - - Delhi : Pearson , 2010 - xx, 637 p. : ill.,map; 26 cm

ISBN: 9788131725979

Subjects--Topical Terms:
Professions -- Marketing
Service industries -- Marketing

LC Class. No.: 658.8 / LOV

Dewey Class. No.: 658.8 / LOV [ Shelf 67 ]

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