Strategic marketing / (Record no. 3034)

MARC details
000 -LEADER
fixed length control field 00933nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063259.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263351 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071263357 (alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271436
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141617
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201007160035
Level of effort used to assign classification staff
-- 201007160034
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784 p. :
Other physical details ill., map ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0820*1000*2450*2500*2600*3000*5040*6500*6501*6502*7000*9992
909 ## -
-- 3436
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 08/08/2010   658.802 CRA [ Shelf 80] 0008472   Reference
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