Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
9780071263351 (alk. paper) 0071263357 (alk. paper)
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
658.802 / CRA [ Shelf 80]
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
9780071263351 (alk. paper) 0071263357 (alk. paper)
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
658.802 / CRA [ Shelf 80]