Normal view MARC view ISBD view

Understanding consumers : (Record no. 301)

MARC details
000 -LEADER
fixed length control field	00696nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063222.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070474095
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071456
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180437
Level of effort used to assign classification	staff
--	200907270451
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.834
Item number	PAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.834
Item number	PAR [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Parameswaran, M. G.
245 ## - TITLE STATEMENT
Title	Understanding consumers :
Remainder of title	building powerful brands using consumer research /
Statement of responsibility, etc.	M. G. Parameswaran.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	2003.
300 ## - PHYSICAL DESCRIPTION
Extent	235 p. ;
Dimensions	35 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer research.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000650065019992
909 ## -
--	308

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/07/2009		658.834 PAR [ Shelf 70 ]	0006294		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/07/2009		658.834 PAR [ Shelf 70 ]	0006295	1	Book