Normal view MARC view ISBD view

Understanding consumers : building powerful brands using consumer research /

Parameswaran, M. G.

Understanding consumers : building powerful brands using consumer research / M. G. Parameswaran. - New Delhi : Tata McGraw-Hill, 2003. - 235 p. ; 35 cm.

ISBN: 0070474095

Subjects--Topical Terms:
Consumer management.
Consumer research.

LC Class. No.: 658.834 / PAR

Dewey Class. No.: 658.834 / PAR [ Shelf 70 ]

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)