Principles of Marketing Engineering,/ (Record no. 2986)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00692nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063258.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781425135867 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110121338 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301080009 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201007290710 |
| Level of effort used to assign classification | staff |
| -- | 201006242359 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LIL [ Shelf 67 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing Engineering,/ |
| Statement of responsibility, etc. | Gary L. Lilien, Arvind Rajaswammy, & Arnaud De Bruyn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford: |
| Name of publisher, distributor, etc. | Trafford Pubs, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 210p. |
| Dimensions | 24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rajaswammy, Arvind |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Bruyn, Arnaud |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*7000*7001*9992 |
| 909 ## - | |
| -- | 3368 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 08/08/2010 | 658.8 LIL [ Shelf 67 ] | 0008527 | 1 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 08/08/2010 | 658.8 LIL [ Shelf 67 ] | 0008526 | Reference |