From Brand Vision to Brand Evaluation: (Record no. 2823)

MARC details
000 -LEADER
fixed length control field 00714nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063256.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131213384
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110071224
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301180001
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201105192236
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201105100155
Level of effort used to assign classification staff
-- 201006030159
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 685.827
Item number CHE [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie de
245 ## - TITLE STATEMENT
Title From Brand Vision to Brand Evaluation:
Remainder of title the Strategic Process of Growing & Strengthening Brands,/
Statement of responsibility, etc. Chernatony, Leslie de
250 ## - EDITION STATEMENT
Edition statement [2nd ed.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford U.K
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 318 p. :
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*6500*9992
909 ## -
-- 3044
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 10/05/2011   685.827 CHE [ Shelf 69 ] 0009867   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 10/05/2011   685.827 CHE [ Shelf 69 ] 0009868 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 10/05/2011   685.827 CHE [ Shelf 69 ] 0009869 2 Book
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