From Brand Vision to Brand Evaluation: the Strategic Process of Growing & Strengthening Brands,/
Chernatony, Leslie de
From Brand Vision to Brand Evaluation: the Strategic Process of Growing & Strengthening Brands,/ Chernatony, Leslie de - [2nd ed.] - Oxford U.K Elsevier, 2006 - xviii, 318 p. : 23 cm.
9788131213384
Branding
685.827 / CHE [ Shelf 69 ]
From Brand Vision to Brand Evaluation: the Strategic Process of Growing & Strengthening Brands,/ Chernatony, Leslie de - [2nd ed.] - Oxford U.K Elsevier, 2006 - xviii, 318 p. : 23 cm.
9788131213384
Branding
685.827 / CHE [ Shelf 69 ]