Normal view MARC view ISBD view

Cases in advertising management / (Record no. 2659)

MARC details
000 -LEADER
fixed length control field	00786nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063254.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780765622617 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0765622610 (pbk. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271556
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302151629
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201005310234
Level of effort used to assign classification	staff
--	201005310233
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	KEL [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kelley, Larry D.,
Dates associated with a name	1955-
245 ## - TITLE STATEMENT
Title	Cases in advertising management /
Statement of responsibility, etc.	Larry D. Kelley and Donald W. Jugenheimer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Armonk, N.Y. :
Name of publisher, distributor, etc.	M.E. Sharpe,
Date of publication, distribution, etc.	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 120 p. :
Other physical details	ill. ;
Dimensions	24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Management
Form subdivision	Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Jugenheimer, Donald W.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020108201000245026003000650070009992
909 ## -
--	2863

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	07/10/2010		659.1 KEL [ Shelf 80]	0009371		Reference