Cases in advertising management /
Kelley, Larry D., 1955-
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer. - Armonk, N.Y. : M.E. Sharpe, c2009. - xviii, 120 p. : ill. ; 24 cm.
9780765622617 (pbk. : alk. paper) 0765622610 (pbk. : alk. paper)
Advertising -- Management -- Case studies.
659.1 / KEL [ Shelf 80]
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer. - Armonk, N.Y. : M.E. Sharpe, c2009. - xviii, 120 p. : ill. ; 24 cm.
9780765622617 (pbk. : alk. paper) 0765622610 (pbk. : alk. paper)
Advertising -- Management -- Case studies.
659.1 / KEL [ Shelf 80]