Consumer Behaviour and Branding: (Record no. 2446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063251.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722367 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110071518 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301180418 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201008172315 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201006100319 |
| Level of effort used to assign classification | staff |
| -- | 201004292227 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | KUM [ Shelf 70 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour and Branding: |
| Remainder of title | Concepts, Reading, and Cases / |
| Statement of responsibility, etc. | S Ramesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 607p. |
| Dimensions | 24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*9992 |
| 909 ## - | |
| -- | 2583 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 31/08/2010 | 658.8342 KUM [ Shelf 70 ] | 0008860 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 31/08/2010 | 658.8342 KUM [ Shelf 70 ] | 0008861 | 1 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 31/08/2010 | 658.8342 KUM [ Shelf 70 ] | 0008862 | 2 | Book |