Normal view MARC view ISBD view

Strategic marketing management / (Record no. 2379)

MARC details
000 -LEADER
fixed length control field	00880nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063250.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788177225730
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121645
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090227
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201004200407
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003290515
Level of effort used to assign classification	staff
--	201003290514
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	AND
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	AND [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Anderson, Carol H.
245 ## - TITLE STATEMENT
Title	Strategic marketing management /
Statement of responsibility, etc.	Carol H. Anderson, Julian W. Vincze.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Houghton Mifflin,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 905, [11] p. :
Other physical details	ill. ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Vincze, Julian W.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650065017000*9992
909 ## -
--	2489

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/04/2010		658.802 AND [ Shelf 67 ]	0008188		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/04/2010		658.802 AND [ Shelf 67 ]	0008189	1	Book