Strategic marketing management /
Anderson, Carol H.
Strategic marketing management / Carol H. Anderson, Julian W. Vincze. - 2nd ed. - Boston : Houghton Mifflin, c2004. - xxxiii, 905, [11] p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788177225730
Marketing -- Management.
Strategic planning.
658.802 / AND
658.802 / AND [ Shelf 67 ]
Strategic marketing management / Carol H. Anderson, Julian W. Vincze. - 2nd ed. - Boston : Houghton Mifflin, c2004. - xxxiii, 905, [11] p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788177225730
Marketing -- Management.
Strategic planning.
658.802 / AND
658.802 / AND [ Shelf 67 ]