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Ten deadly marketing sins : (Record no. 2378)

MARC details
000 -LEADER
fixed length control field	01448nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063250.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788126508556
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121432
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080016
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003290513
Level of effort used to assign classification	staff
--	201003290511
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	KOT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Ten deadly marketing sins :
Remainder of title	signs and solutions /
Statement of responsibility, etc.	Philip Kotler.
246 ## - VARYING FORM OF TITLE
Title proper/short title	10 deadly marketing sins
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, N.J. :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 152 p. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502460260030005040505065009992
909 ## -
--	2488

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/04/2010		658.8 KOT [ Shelf 67 ]	0008190		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/04/2010		658.8 KOT [ Shelf 67 ]	0008191	1	Book