Ten deadly marketing sins : signs and solutions /
Kotler, Philip.
Ten deadly marketing sins : signs and solutions / 10 deadly marketing sins Philip Kotler. - Hoboken, N.J. : Wiley, c2004. - viii, 152 p. ; 23 cm.
Includes bibliographical references and index.
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
9788126508556
Marketing -- Management.
658.8 / KOT
658.8 / KOT [ Shelf 67 ]
Ten deadly marketing sins : signs and solutions / 10 deadly marketing sins Philip Kotler. - Hoboken, N.J. : Wiley, c2004. - viii, 152 p. ; 23 cm.
Includes bibliographical references and index.
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
9788126508556
Marketing -- Management.
658.8 / KOT
658.8 / KOT [ Shelf 67 ]