Normal view MARC view ISBD view

What's in a brand? : (Record no. 234)

MARC details
000 -LEADER
fixed length control field	00687nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0074632017
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0074632019
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071239
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170610
Level of effort used to assign classification	staff
--	200907260241
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	JON
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	JON [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Jones, John Philip.
245 ## - TITLE STATEMENT
Title	What's in a brand? :
Remainder of title	building brand quity through advertising /
Statement of responsibility, etc.	John Philip Jones.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
300 ## - PHYSICAL DESCRIPTION
Extent	335 p. ;
Dimensions	26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502600300065006501*9992
909 ## -
--	241

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 JON [ Shelf 69 ]	0006214		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 JON [ Shelf 69 ]	0006215	1	Book