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What's in a brand? : building brand quity through advertising /

Jones, John Philip.

What's in a brand? : building brand quity through advertising / John Philip Jones. - New Delhi : Tata McGraw-Hill, - 335 p. ; 26 cm.

ISBN: 0074632017 0074632019

Subjects--Topical Terms:
Brand.
Advertising.

LC Class. No.: 658.827 / JON

Dewey Class. No.: 658.827 / JON [ Shelf 69 ]

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