Marketing research : (Record no. 232)

MARC details
000 -LEADER
fixed length control field 00999cam a22002534a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063221.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006-010250
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131723173
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202112281617
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202110071438
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201301180357
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907260132
Level of effort used to assign classification staff
-- 200907260130
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra and Satyabhushan Dash
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill., map ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhushan
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0611/2006010250.html"> http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</a>
991 ## -
-- VIRTUA
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*8560*9992
909 ## -
-- 239
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type Date last seen
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.83 MAL [ Shelf 70 ] 0005868   Book  
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.83 MAL [ Shelf 70 ] 0005869 1 Book 17/03/2026
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 23/04/2010   658.83 MAL [ Shelf 70 ] 0008229 2 Book  
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.