Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhushan Dash - 5th ed. - New Delhi : Pearson c2007. - 1 v. (various pagings) : ill., map ; 29 cm.
Includes bibliographical references and index.
9788131723173
2006-010250
Marketing research.
Marketing research -- Methodology.
658.83 / MAL [ Shelf 70 ]
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhushan Dash - 5th ed. - New Delhi : Pearson c2007. - 1 v. (various pagings) : ill., map ; 29 cm.
Includes bibliographical references and index.
9788131723173
2006-010250
Marketing research.
Marketing research -- Methodology.
658.83 / MAL [ Shelf 70 ]