Normal view MARC view ISBD view

Essentials of marketing research / (Record no. 227)

MARC details
000 -LEADER
fixed length control field	00935nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780324320879 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0324320876 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131502810
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131502813
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071435
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180116
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260115
Level of effort used to assign classification	staff
--	200907260114
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	ZIK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	ZIK [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zikmund, William G.
245 ## - TITLE STATEMENT
Title	Essentials of marketing research /
Statement of responsibility, etc.	William G. Zikmund, Barry J. Babin.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Mason, Ohio :
Name of publisher, distributor, etc.	Thomson/South-Western,
Date of publication, distribution, etc.	c2007
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 414 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 405-410) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Babin, Barry J.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201020202030500082010002450250026003000504065007000*9992
909 ## -
--	234

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 ZIK [ Shelf 70 ]	0006437	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 ZIK [ Shelf 70 ]	0006436		Reference