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Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2007 - xvii, 414 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. 405-410) and index.

ISBN: 9780324320879 (pbk.) 0324320876 (pbk.) 8131502810 8131502813

Subjects--Topical Terms:
Marketing research.

LC Class. No.: 658.83 / ZIK

Dewey Class. No.: 658.83 / ZIK [ Shelf 70 ]

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