Normal view MARC view ISBD view

Marketing research : (Record no. 221)

MARC details
000 -LEADER
fixed length control field	00983nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273646354 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273646358
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131715191
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071444
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180353
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260055
Level of effort used to assign classification	staff
--	200907260054
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	SCH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	SCH [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Schmidt, Marcus,
Dates associated with a name	1959-
245 ## - TITLE STATEMENT
Title	Marketing research :
Remainder of title	an international approach /
Statement of responsibility, etc.	Marcus J. Schmidt, Svend Hollensen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow, England ;
--	New York :
Name of publisher, distributor, etc.	Prentice Hall/Financial Times,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 613 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
General subdivision	Methodology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing
General subdivision	Research
--	Methodology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hollensen, Svend.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201020205000820100024502600300050406500650170009992
909 ## -
--	228

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 SCH [ Shelf 70 ]	0005872		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 SCH [ Shelf 70 ]	0005873	1	Book