Marketing research : an international approach /
Schmidt, Marcus, 1959-
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xiv, 613 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273646354 (alk. paper) 9780273646358 8131715191
Marketing research -- Methodology.
Export marketing -- Research -- Methodology.
658.83 / SCH
658.83 / SCH [ Shelf 70 ]
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xiv, 613 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273646354 (alk. paper) 9780273646358 8131715191
Marketing research -- Methodology.
Export marketing -- Research -- Methodology.
658.83 / SCH
658.83 / SCH [ Shelf 70 ]