Normal view MARC view ISBD view

Brand positioning : (Record no. 219)

MARC details
000 -LEADER
fixed length control field	00722nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070581593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070581592
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071251
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170056
Level of effort used to assign classification	staff
--	200907260048
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	SEN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	SEN [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sengupta, Subroto.
245 ## - TITLE STATEMENT
Title	Brand positioning :
Remainder of title	strategies for competitive advantage /
Statement of responsibility, etc.	Subroto Sengupta.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	297 p. ;
Dimensions	24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand position.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010500082010002450250026003000650065019992
909 ## -
--	226

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 SEN [ Shelf 69 ]	0006324		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 SEN [ Shelf 69 ]	0006325	1	Book