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Brand positioning : strategies for competitive advantage /

Sengupta, Subroto.

Brand positioning : strategies for competitive advantage / Subroto Sengupta. - 2nd ed. - New Delhi : Tata McGraw-Hill, 2005. - 297 p. ; 24 cm.

ISBN: 0070581593 0070581592

Subjects--Topical Terms:
Branding.
Brand position.

LC Class. No.: 658.827 / SEN

Dewey Class. No.: 658.827 / SEN [ Shelf 69 ]

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