Normal view MARC view ISBD view

ProfitBrand : (Record no. 2188)

MARC details
000 -LEADER
fixed length control field	01024nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749450946
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071245
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170614
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003250107
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002250336
Level of effort used to assign classification	staff
--	201002250335
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	WRE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	WRE [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wreden, Nick.
245 ## - TITLE STATEMENT
Title	ProfitBrand :
Remainder of title	how to increase the profitability, accountability & sustainability of brands /
Statement of responsibility, etc.	Nick Wreden.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Profit brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 210 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [227]-233) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Relationship marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer relations.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450246026003000504065006501650265036504*9992
909 ## -
--	2277

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/03/2010		658.827 WRE [ Shelf 69 ]	0007877		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/03/2010		658.827 WRE [ Shelf 69 ]	0007878	1	Book