ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
Wreden, Nick.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Profit brand Nick Wreden. - London ; Sterling, VA : Kogan Page, c2005. - vii, 210 p. : ill. ; 24 cm.
Includes bibliographical references (p. [227]-233) and index.
9780749450946
Brand name products -- Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.
658.827 / WRE
658.827 / WRE [ Shelf 69 ]
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Profit brand Nick Wreden. - London ; Sterling, VA : Kogan Page, c2005. - vii, 210 p. : ill. ; 24 cm.
Includes bibliographical references (p. [227]-233) and index.
9780749450946
Brand name products -- Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.
658.827 / WRE
658.827 / WRE [ Shelf 69 ]