Normal view MARC view ISBD view

Principles of advertising : (Record no. 2186)

MARC details
000 -LEADER
fixed length control field	00834nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788130904740
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081606
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210525
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050526
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002250320
Level of effort used to assign classification	staff
--	201002250318
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	LEE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	LEE [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lee, Monle.
245 ## - TITLE STATEMENT
Title	Principles of advertising :
Remainder of title	a global perspective /
Statement of responsibility, etc.	Monle Lee, Carla Johnson.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Haworth Press,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 427 p. :
Other physical details	ill. ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 383-400) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Johnson, Carla,
Dates associated with a name	1944-
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650070009992
909 ## -
--	2275

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/03/2010		659.1 LEE [ Shelf 72 ]	0007873		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/03/2010		659.1 LEE [ Shelf 72 ]	0007874	1	Book