Principles of advertising : a global perspective /
Lee, Monle.
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - 2nd ed. - New York : Haworth Press, c2005. - xxi, 427 p. : ill. ; 22 cm.
Includes bibliographical references (p. 383-400) and index.
9788130904740
Advertising.
659.1 / LEE
659.1 / LEE [ Shelf 72 ]
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - 2nd ed. - New York : Haworth Press, c2005. - xxi, 427 p. : ill. ; 22 cm.
Includes bibliographical references (p. 383-400) and index.
9788130904740
Advertising.
659.1 / LEE
659.1 / LEE [ Shelf 72 ]