Best practice cases in branding : (Record no. 218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063221.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131721155 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110071220 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301170619 |
| Level of effort used to assign classification | staff |
| -- | 200907260044 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL [ Shelf 69 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 ## - TITLE STATEMENT | |
| Title | Best practice cases in branding : |
| Remainder of title | lessons from the world's strongest brands / |
| Statement of responsibility, etc. | Kevin Lane Kelle. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 382 p. ; |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*6500*9992 |
| 909 ## - | |
| -- | 225 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 26/07/2009 | 658.827 KEL [ Shelf 69 ] | 0005853 | Book | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 26/07/2009 | 658.827 KEL [ Shelf 69 ] | 0005854 | 1 | Book |