Best practice cases in branding : lessons from the world's strongest brands /

Keller, Kevin Lane.

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Kelle. - 3rd ed. - Delhi : Pearson Education, 2008. - 382 p. ; 26 cm.

8131721155


Branding.

658.827 / KEL

658.827 / KEL [ Shelf 69 ]
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