Best practice cases in branding : lessons from the world's strongest brands /
Keller, Kevin Lane.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Kelle. - 3rd ed. - Delhi : Pearson Education, 2008. - 382 p. ; 26 cm.
8131721155
Branding.
658.827 / KEL
658.827 / KEL [ Shelf 69 ]
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Kelle. - 3rd ed. - Delhi : Pearson Education, 2008. - 382 p. ; 26 cm.
8131721155
Branding.
658.827 / KEL
658.827 / KEL [ Shelf 69 ]