Normal view MARC view ISBD view

Media monoliths : (Record no. 2176)

MARC details
000 -LEADER
fixed length control field	00868nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749444037
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202111021537
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201309261237
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201209250046
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002242218
Level of effort used to assign classification	staff
--	201002242217
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	338.4730223
Item number	TUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	338.4730223
Item number	TUN [ Shelf 27 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Tungate, Mark,
Dates associated with a name	1967-
245 ## - TITLE STATEMENT
Title	Media monoliths :
Remainder of title	how great media brands thrive and survive /
Statement of responsibility, etc.	Mark Tungate.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 261 p. :
Other physical details	ill. (some col.) ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [250]-251) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mass media
General subdivision	Economic aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065006501*9992
909 ## -
--	2263

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/03/2010		338.4730223 TUN [ Shelf 27 ]	0007847		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/03/2010		338.4730223 TUN [ Shelf 27 ]	0007848	1	Book