Media monoliths : how great media brands thrive and survive /
Tungate, Mark, 1967-
Media monoliths : how great media brands thrive and survive / Mark Tungate. - London ; Sterling, VA : Kogan Page, 2004. - viii, 261 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [250]-251) and index.
9780749444037
Mass media -- Economic aspects.
Brand name products
338.4730223 / TUN
338.4730223 / TUN [ Shelf 27 ]
Media monoliths : how great media brands thrive and survive / Mark Tungate. - London ; Sterling, VA : Kogan Page, 2004. - viii, 261 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [250]-251) and index.
9780749444037
Mass media -- Economic aspects.
Brand name products
338.4730223 / TUN
338.4730223 / TUN [ Shelf 27 ]