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The manager's guide to competitive marketing strategies / (Record no. 2159)

MARC details
000 -LEADER
fixed length control field	00781nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788130903491
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121330
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202110121328
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301090012
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002232211
Level of effort used to assign classification	staff
--	201002232207
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	PAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PAL [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Paley, Norton.
245 ## - TITLE STATEMENT
Title	The manager's guide to competitive marketing strategies /
Statement of responsibility, etc.	Norton Paley.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Viva Books,
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 412 p. :
Other physical details	ill. ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245025002600300050406500*9992
909 ## -
--	2244

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/02/2010		658.8 PAL [ Shelf 67 ]	0007817		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/02/2010		658.8 PAL [ Shelf 67 ]	0007818	1	Book