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The manager's guide to competitive marketing strategies /

Paley, Norton.

The manager's guide to competitive marketing strategies / Norton Paley. - 3rd ed. - New Delhi : Viva Books, 2007 - xvii, 412 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9788130903491

Subjects--Topical Terms:
Marketing -- Management.

LC Class. No.: 658.8 / PAL

Dewey Class. No.: 658.8 / PAL [ Shelf 67 ]

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