Normal view MARC view ISBD view

Living the brand : (Record no. 2146)

MARC details
000 -LEADER
fixed length control field	01024cam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749443160
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071218
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170055
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002222143
Level of effort used to assign classification	staff
--	201002222141
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	IND
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	IND [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ind, Nicholas.
245 ## - TITLE STATEMENT
Title	Living the brand :
Remainder of title	how to transform every member of your organization into a brand champion ; in association with Marketing /
Statement of responsibility, etc.	Nicholas Ind.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	iii, 219 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business names.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
General subdivision	Employee participation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Corporate image.
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title	Marketing (London, England)
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450250026003000504065006501650265037300*9992
909 ## -
--	2225

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/03/2010		658.827 IND [ Shelf 69 ]	0007793		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/03/2010		658.827 IND [ Shelf 69 ]	0007794	1	Book